Wednesday, 10 September 2014

Concepts for the Music Video

Idea 1
  The concept for the music video is very minimalistic and simplistic. It does not have a narrative but it has a series of images and short sequences of different characters represented as 'freaks'. The video should be a mixture of colour and black and white so that there attitude is prominent and it gives it a chaotic as well as using different graphic and futuristic effects. I also want to incorporate reflective elements by using mirrors to create a confusing ambience. I would like to use quick cuts and slow motion figures.
The song

Idea 2
 My second concept has to do with the idea of a person that let's out all of his/hers frustrations, negativity, etc. I would like to symbolize and create a confusing ambient by using different things that would help towards building up the story such as flashing lights, smoke, black&white powder. I believe the concept of it should somehow be dramatized by smashing and breaking stuff like glass, mirrors, as well as water that can look very effective in slow motion. Also creating a set design with a lot of white duvets covers to give a mysterious ambience and it could also relate to the concept of the music video by being lost in hers/his thoughts.
The Song




Idea 3
     My third concept is about high life tensions, what it takes to be glamorous, to have the fame that you always wanted and where all that brings you as a person, again being very conceptual and not selling all the clues to the audience directly. Using metaphorical actions, frames, shots; for example, the star is taped to a wall, and a crowd of photographers, paparazzi are taking pictures of her/him to represent the idea of not having any privacy in their everyday life.
The Song







The Brief

Introduction to Advanced Portfolio

The Brief

 

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

             a website homepage for the band; 

  a cover for its release as part of a digipak (CD/DVD package);  

a magazine advertisement for the digipak (CD/DVD package).