Task 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

We started with researching music videos through YouTube such as Azealia Banks 'chasing time', Nicole Scherzinger 'Whatever you like', because we wanted an original product we gathered a number of ideas that triggered our creativity. When choosing a song 'Let Go' by Isis Salam we were inspired by these music videos' ideas. Afterwards we made a timeline that highlighted our main ideas. Then we made an animatic storyboard that was shot on Sony NX5 in order to have a clearer overview of a final product. The use of IPad playback gave us the opportunity to sink an image with the sound to make the cutting easier. At the beginning of every shot we had the IPad in of the camera so the time of the song can be recorded. When started shooting, we included materials that were hanging from the celling to create an illusion of a larger space. We got close up shots of bits of materials so we left some materials in focus while other were out of focus. Moreover, we used bright lighting to draw audience's attention to the action. The lighting was crucial to highlight the main elements on the black background. Shots were taken from different angles of the same scene to create a certain atmosphere and to introduce the audience to our powerful settings. Furthermore, in order to elaborate on shot types more we used a crane bird point of view shot afterwards to engage the audience in to the concept of 'dominance'. Moreover, we used Hashing lights to match the rhythm of the music, which is energetic and fast paced. Beams of light were placed at the back of the studio in order to create a club atmosphere that reinforces the dance genre we were aiming for. The use of Sony FS100 with prime lenses that give a sense of depth of field and better quality image was beneficial of making close ups. Also we used things like dolly, tracks, crane and crib in order to have a great variety of shots from different angle. During editing, the wide shot of the protagonist lying on the floor was changed in After Effects because the shot was not very clear and the surface was reflective so the lights went weird. Therefore we added a colour effect because we did not want to loose the scene as it had a good potential. Moreover, saturation was adjusted in order to produce a heavier contrast between the artist and the background. Therefore she stood out more to be in the main focus. Additionally, for the chores we edited shots on the bit to emphasize the rhythm of the song in the program called Adobe Premiere. In fact, the pace of the editing increases as the music continues along with the introduction of a new scene to built on the existing atmosphere and to reinforce the concept of 'escape' more. While editing, we used multilayers from 5 to 10; and we used markers to indicate cutting points to cut to the beat and then shots were cut into continuity. That was done to adopt the technique of successful media products. Furthermore, we used letterboxing to make a more cinematic view. We chose boarders from Photoshop files and made them deliberately wide, so we dragged bars through out a timeline to achieve what we have achieved.