Our Cast

Fatima 

Fatima will be our artist who we will

promote and will be the vocalist of the video. 

Darina

Darina will be a second element to the video
she is the person who fatima will show her
dominance over.

Dayo & Etian

Dayo and Etian will be our dancers.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Email asking for Permission to use track

This is the email that we sent to the record company that the artist of the track is signed to in order to ask for permission to use the track and avoid copyright infringement.

Props & Costumes List

           1^st Scene

Material (Silk&Black)

Smoke Machine

Wind Machine

Costumes

Black Body

Safety Pins

 

              2^nd Scene

Glossy Floor

Sand

Feathers

Materials (Black)

Wind Machine

Ropes

Water

              3^rd Scene

Lycra Wall

Long Silver Dress

              4^th Scene

Tin Foil

Black Materials

Flour

2 Costumes for the Dancers + Fatima’s Black Outfit

               5^th Scene

Stones

Smoke Machine

Elastics

Costumes for the main protagonists

Structure for pebbles

 

 

 

 

 

Music Video Timeline

Timeline from hurtwoodhousemedia5

Visiting Lecture from Polydor Records

Last week, we had a guest coming in to talk to us about the inside world of the music industry, specifically about music videos and the route you have to take in order to succeed. The procedure that Emma presented to us started with a treatment which is basically the concept of the music video (that most of the time comes from the artists directly)that has to include ideas, inspirations, references, costumes, appearances, etc. This document then has to go to different directors, that 'filtrate' the concept and turns it into a 'ready to shot' video. It takes up to 6 weeks for the whole process to get completed so that the music video can go up on the internet, Vevo for example.

As Emma gave us an update on the music industry nowadays, she also mentioned about the decreasing budgets they have to deal today. A normal music video would approximately cost around 5000 £ - 10 000 £ due to their last projects. Therefore the advice that she gave us was that basically 'Less is More' because it is the safe path to a positive feedback and it will always look good.

Ellie Goulding - Goodness Gracious

She spoke about Ellie Goulding which I personally don't admire because she is way too commercial, stereotypical, fake; and this other not very well known artist that appealed to be much more interesting and original in terms of he's music video. Emma and them worked together in order to create the products.

I believe the talk was a very good example of how the real industry works, and gave as the opportunity to actually step inside their world for an hour and see the way they work in, see the amount of effort put in for all this to happen.

Concepts for the Music Video

Idea 1

  The concept for the music video is very minimalistic and simplistic. It does not have a narrative but it has a series of images and short sequences of different characters represented as 'freaks'. The video should be a mixture of colour and black and white so that there attitude is prominent and it gives it a chaotic as well as using different graphic and futuristic effects. I also want to incorporate reflective elements by using mirrors to create a confusing ambience. I would like to use quick cuts and slow motion figures.
The song

Idea 2

 My second concept has to do with the idea of a person that let's out all of his/hers frustrations, negativity, etc. I would like to symbolize and create a confusing ambient by using different things that would help towards building up the story such as flashing lights, smoke, black&white powder. I believe the concept of it should somehow be dramatized by smashing and breaking stuff like glass, mirrors, as well as water that can look very effective in slow motion. Also creating a set design with a lot of white duvets covers to give a mysterious ambience and it could also relate to the concept of the music video by being lost in hers/his thoughts.
The Song

Idea 3

     My third concept is about high life tensions, what it takes to be glamorous, to have the fame that you always wanted and where all that brings you as a person, again being very conceptual and not selling all the clues to the audience directly. Using metaphorical actions, frames, shots; for example, the star is taped to a wall, and a crowd of photographers, paparazzi are taking pictures of her/him to represent the idea of not having any privacy in their everyday life.
The Song

The Brief

Introduction to Advanced Portfolio

The Brief

 

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

             a website homepage for the band; 

  a cover for its release as part of a digipak (CD/DVD package);  

a magazine advertisement for the digipak (CD/DVD package).